By visiting www.balancedhorsefeeds.co.uk .com you are agreeing to the practices described in this privacy notice. Information you provide to us from which we can identify you is controlled by Ian Lane. 3 Byhurst Farm, Leatherhead Road, Malden Rushett, Chessington, Surrey KT9 2NL. Trading as www.balancedhorsefeeds.co.uk, held and processed in accordance with The Data Protection Registration Law governing the terms of use of this website and these terms shall be subject only to the laws of England and Wales.

The information we gather is to help us provide you with a more personalised shopping service. We use the details to handle orders, deliver products, process payments and communicate with you about our products, services and promotional offers and to update our records and maintain your shopping account.

Our Use of Your Information.
We use information in the files we maintain about you, and other information we obtain from your current and past activities on the Site, to resolve disputes, provide customer support, troubleshoot problems and enforce our User Agreement and policies. At times, we may look across multiple users to identify problems or resolve disputes, and in particular we may examine your information to identify users using multiple User IDs or aliases.

You agree that we may use personally identifiable information about you to improve our marketing and promotional efforts, to analyze site usage, improve our content and product offerings, and customise the Site's content, layout, and services. These uses improve the Site and better tailor it to meet your needs.

You agree that we may use your information to contact you and deliver information to you that, in some cases, are targeted to your interests, such as targeted banner advertisements, administrative notices, product offerings, and communications relevant to your use of the Site. By accepting the Terms and Conditions and reading this Privacy Notice, you expressly agree to receive this information. If you do not wish to receive these communications, we encourage you to amend the communications option in your account area. You may make changes to your notification preferences at any time.

Our Disclosure of Your Information.
As a matter of policy, Balanced Horse Feeds will never sell or rent your personal information to third parties for their marketing purposes without your explicit consent.

(f) Legal Requests. Balanced Horse Feeds cooperates with law enforcement inquiries, as well as other third parties, to enforce laws and third party rights, such as intellectual property rights and laws relating to fraud. Therefore, in response to a verified request by law enforcement or other government officials such as a Section 29 (3) Data Protection Act 1998 form relating to a criminal investigation or alleged illegal activity, or other activity that may expose us or you to legal liability, we can (and you authorise us to) disclose personal information such as name, address, telephone number, email address, User ID history, and bidding and listing history about you as we, in our sole discretion, believe necessary or appropriate.

We cannot ensure that all of your communications with Balanced Horse Feeds and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. For example, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your information that they collect from the Site. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or communications with Balanced Horse Feeds will always remain private.

Security.
Balanced Horse Feeds uses industry standard practices to safeguard the confidentiality of your personal identifiable information, including encryption, "firewalls" and Secure Socket Layers. Balanced Horse Feeds treats data as an asset that must be protected against loss and unauthorised access. We employ many different security techniques to protect such data from unauthorised access by users inside and outside the company. However, "perfect security" does not exist on the Internet.

Notice.
We may amend this Privacy Policy from time to time in order that it accurately reflects the regulatory environment and our own data collection and disclosure practices. All amended terms shall automatically be effective 30 days after they are initially posted on the Site. In addition, we will notify you in accordance with your Notification Preferences or by posting the amended Privacy Policy on the Site.